Out for a duck...

Not saying much about this one yet. All will be revealed in 2012!

Peace

The famous hexagonal Giant's Causeway stones, which of course I've used before, re-interpreted as a symbol of peace-building in the identity for this new organisation.

McKee's Country Store & Restaurant - Rural Retailer of the Year 2011

Just finishing off the last few pieces of this year's Christmas campaign for McKee's Country Store & Restaurant. They've just won Northern Ireland Rural Retailer of the Year Award for 2011. Their annual Tasting Fayre is next Saturday, from 10.00am - 4.00pm. Congratulations to Colin, Linda and the team - a long-standing client and lovely people to work with.

Toat'ly Oaty: Easi-Cook Jumbo Porridge

Brand name development, hand-drawn logotype, and packaging design. On-shelf now in Sainsburys and other stores.

SimplyFruit - Fruit Face schools promotion

Sometimes you can play with your food! Simply Fruit is Ireland's leading fresh-cut fruit brand, and this simple idea was for a promotion aimed at schools and junior sports clubs, for kids to create their very own 'fruit face' character. Visit the website here.

Alexander Dickson Primary School, Ballygowan

In between the big jobs, the small ones can be really enjoyable. And every parent knows that getting the kids out to school in the morning is hard work. So why not make school a more enjoyable place to be? Working with the principal and senior teachers, we even got the kids involved to draw themselves as what they'd like to be when they grow up. 'Helping small people with BIG ideas'. Shown here is just one of a series of signs which are now displayed around the school grounds, and the home page of the new website.

Hull's Sausages

New brand identity for Northern Ireland's number one beef sausage, launched back in September at the annual Tesco Taste Northern Ireland event at Custom House Square. More to follow...

Studio36: pilates and wellbeing centre

Visit the website here.

Wilson's Country - promoting potatoes beside the M1 motorway

Here's the location, a field beside the M1 motorway between Lisburn and Moira where some of Wilson's Country potatoes are grown. What a spot for a large poster. If only we had the right message...



The target audience? Motorists with a sense of humour and a bit of local Northern Ireland terminology...


(for those who don't know, 'peelers' is slang for 'policemen' - and this section of the motorway is a notorious spot for police speed traps)


Then in autumn, when the potatoes had all been harvested, this new poster went up, revealing the fate of the spud family:


Feedback to these has been superb, the 'talkability' of the posters even got airtime one morning on CoolFM - the show's presenters had seen the posters and wanted to tell their listeners about them. Visual styling is important, but so is the verbal message. The right combination of words and pictures can be powerful. Nice to have a bit of fun with a client who's up for it!

> Visit the Wilson's Country website
> Find Wilson's Country on Facebook

McKee's Country Store - gift shop extension

The new in-store graphics have just been fitted to the extension at McKee's Country Store and Restaurant. Some snaps below of the work in progress.

Contacting me.

I've just moved premises - new landline and postal address are in the left hand column of this page.

Emphatic

2011 has been a spectacular electoral success for the Democratic Unionist Party, securing a record 38 MLAs and (at time of writing, with counting not completed yet) 141 Councillors across Northern Ireland. I hope that the design input I provided played some role in ensuring their message hit home with the electorate. Well done to the team who ran the campaign, they did a fine job which couldn't have been any more effective. They have created, and are driving, what is now one of Northern Ireland's most recognised and trusted brands. Pic below is from the DUP Flickr gallery.