Northern Ireland Executive

Not many designers ever get the opportunity to rebrand an entire government. This hexagonal symbol, inspired by the structure of the Giant's Causeway, is now seen by everyone in Northern Ireland every day, applied to everything from large scale signage on public buildings to the back of car park pay and display tickets. The project outcome was consistency and cost saving for government, presenting a "joined-up" face to the public and dramatically reducing the running costs of what had previously been 11 completely different Departmental corporate identities. The output was an 80 page corporate guidelines manual, with an accompanying CDRom of over 400 master files for every permutation and print application of every logo.