McKee's Christmas Fayre event

This year's event happens in about ten days' time; the marketing strategy is to drive people to the website to watch the video that was shot at last year's Fayre, making them familiar with the site and warming them up to the possibility of shopping online. There's an "eshot" campaign to the McKee's email database, and a press/PR campaign running alongside the advertising, with a programme of ads and editorial planned between now and Christmas. The Fayre is a great event and if you're in the area be sure to call in - but get there early if you want to get a parking space! Click to enlarge.